Estudio IAB SPAIN: la importancia de las redes sociales para las pymes
Spain has exceeded the figure of twenty-five million people active in social networks. This is the result of the latest IAB SPAIN study , which reflects the strong penetration and stability of these platforms with respect to the last four years. Undoubtedly, the importance of social networks for the company, in order to increase visibility, web traffic and the capture of future potential customers. Therefore, we will show you more data so you can discover why it is so important for your business to have a presence on social networks .
IAB SPAIN ON SOCIAL NETWORKS
The recent study of IAB SPAIN was carried out in June 2018, analyzing a total of 17 social networks, among which are a large number of platforms such as Facebook, Twitter, WhatsApp Youtube or Instagran, among others. On average, the Spanish Internet user uses four social networks , with Facebook leading the list of favorites.
The average time used is around 58 minutes per day , led by a young audience between 16 and 30 years and where we also observe that women slightly exceed in time of connection to men. Regarding the connection platforms , we found notable differences according to the social network used. While mobile devices are chosen for networks such as Twitter , WhatsApp or Instagram , computers stand out in use for other networks such as Facebook , YouTube or LinkedIn .
IMPORTANCE OF SOCIAL NETWORKS FOR BRANDS
Following the data provided by the study, about 40% actively follow the commercial brands , increasing the figure to eight out of 10 Internet users if we talk about following them on a regular basis. These data remain stable in recent years, which means that in Spain the penetration of social networks has reached maturity .
Regarding advertising, one third of respondents receive it positively, as long as it is in line with their interests and provides them with value. In this sense and thanks to the professionals who use the new technologies in an accurate way, the segmented and personalized advertising is getting satisfaction to increase , when receiving informative and promotional content of the brands.
Similarly, Internet users are increasingly willing to interact with brands and rely on comments and ratings from the audience . Influencers are gaining strength in this sense, being increasingly demanded by companies that want to get more notoriety.
Taking into account these data and the strengthening of social networks among Internet users, we are facing one of the fundamental pillars for the growth of brands , where it is possible to reach a target audience with great possibilities of becoming loyal customers. medium and long term.
QDQ media, as the main digital marketing agency for small and medium businesses, makes available to its customers, the Presence Plus service , which in addition to including a mobile application to manage all the social profiles of a company in a unified way, responsible for the creation and maintenance of business cards on Facebook, Google My Business, QDQ.com, Bing Places, Here.com and Tomtom.