Google Analytics 360: Funciones para optimizar tu negocio en internet
Google Analytics continues to advance to offer new functionalities, in order to facilitate the collection, classification and understanding of reports by the company. To do this, Google Analytics 360 Suite was created , a set of platforms that offers a comprehensive service, with all kinds of functions that allow optimizing the marketing strategies of any business on the Internet.
ACCESS TO GOOGLE ANALYTICS 360 SUITE
The Google Analytics 360 version is the suite of the popular search engine for companies with large volumes of data . It has more powerful and precise tools for an effective analysis in order to optimize strategies. In order to access the integral service, at least we must have an account linked to one of its services , such as Google Analytics .
USER GROUPS IN ANALYTICS 360
Through Google Analyticis 360 we can create user groups . As administrator, we access this functionality through settings, where we will find the user administration tab . In this way, we can add new groups and enable the permissions to access the 360 suite.
GOOGLE ANALYTICS 360 TOOLS
Google Analytics 360 Suite has 6 functions or tools that offer the company substantial advantages over the standard version. The company reports allow you to fully customize the strategies , creating optimized campaigns based on user behavior and consumption habits.
The 6 tools of the 360 suite are Google Analytics , Google Tag Manager , Google Data Studio , Google Optimize , Google Attribution Center and Google Audience Center . All of them allow us to have an integral set of functionalities to optimize the campaigns to the maximum and place ourselves ahead of the competition.
ADVANTAGES ABOUT THE STANDARD VERSION
Any business that creates its strategies based on web analytics and has large volumes of information, finds in the 360 version numerous advantages over the standard version .
Regarding the data, we find a greater volume of data allowed , which means greater precision when reducing the sampling when generating reports. Similarly, the speed in obtaining data is another feature that differentiates the 360 version from the standard, reducing the waiting time from 24 hours to 4 hours.
All the tools are integrated into the suite efficiently , which means a better understanding of the information to create much more effective strategies. Another significant difference is the capacity in the personalized metrics , which goes from 20 to 200.
The advantages that we have shown you, are just a small example of everything that the improved version can offer the company. In short, Google Analytics 360 Suite allows us to level up to optimize our business on the Internet .