Principales ventajas de las campañas Call Only Ads en Google AdWords
| 11 abril, 2018
In the face of the company, the telephone customer service continues to have a great weight. Today, Internet users have multiple means at their disposal to obtain information, but around 70% of these searches end with a phone call to the company. Therefore, in this article we want to tell you about the Google Adwords Call Only Ads campaigns and show you their main advantages .
The Google Adwords Call Only Ads campaigns, which could be translated as » call-only ad campaigns «, are focused on mobile devices . It is about showing ads on these devices to take advantage of their ease and immediacy when making a phone call to the company and increase the conversion.
These campaigns appear in the search results of users, in the same way that the rest of the ads aimed at obtaining visibility in search engines would do it. These ads differ from the rest in the amount of text content we can include. In this sense, the number of characters is reduced to 35 and it focuses attention on the commercial brand , a highlighted telephone number and a link to the website .
By having a small number of text characters, it is necessary to be very precise with the information provided in the call-only ads. After analyzing the user’s consumption habits, which we can consider according to our interests, we will create a consistent offer and a call to action that will allow us to capture your attention effectively.
Among the advantages that we can find in the Call Only Ads campaigns, is its ability to increase conversion . This is because the users who make a call through these ads are really interested, so we reach a greater number of potential customers .
Unlike other campaigns, which is necessary to pass many formalities associated with the website (filling in forms, site subscriptions, etc.), with campaigns Call Ads Only you can access a direct communication with qualified personnel . This implies personalized treatment, closeness and the possibility of expanding any information necessary to achieve the conversion , in a short space of time and in a reliable manner.